IT-Integrator x MININ: the art of integration into the future

The country's largest system integrator, IT-Integrator, is launching a collaboration that will combine IT and art. In cooperation with OVERALL and the country's most technological artist, Roman Minin, the company wants to contribute to the spread of the IT theme in modern Ukrainian art. After all, it is difficult to imagine the future not only without high technologies, but also without a sense of beauty.

On the eve of the New Year 2022, clients, partners and friends of IT-Integrator received branded gifts in the style of collaboration with the artist Roman Minin. Especially for the company, the artist adapted a multi-figure composition of a monumental and decorative panel from the New May Challenge series of works.

The main thing in the collaboration with the artist was the change of the corporate style of the company for the whole year 2022. Elements of the New May Challenge work are presented on branded clothing, printed products, online media and gifts of the IT-Integrator brand. Panels from the New May Challenge series met company visitors in the office hall already in January of the new year.

"The best way to develop high technologies is possible only with a subtle sense of the future. For us, modern Ukrainian art is an important tool for demonstrating the beautiful side of this future. It is interesting that the works of Roman Minin not only inspire us, but also ask us the question: how can high technologies complement high art ? Where can we, specialists in the field of high technologies, be interesting to modern art? I hope that our great collaboration with the most technological artist of Ukraine will give an answer to this question," says vice-president of IT-Integrator Nadiya Omelchenko.

"The work of the New May Challenge is dedicated to neural networks, mining and new neural connections. One day the May civilization disappeared because it could not adapt to the challenges of the new time, new order and values. This is good science for all civilizations and countries. The world is changing rapidly and if we do not work new connections between the past and the future, then there is a risk of losing both... We need to accept the challenge of the new time and integrate into the new world with dignity without losing our own identity. We must become an ornament of the overall picture of the future," says Roman Minin about his series of works.

Roman Minin is one of the top contemporary artists, born in the city of Myrnograd (ex-Dymitrov), Donetsk region, in 1981. Lives and works in Kharkiv. Promotes the idea of ​​integrating virtual and augmented reality technologies into modern art.

The IT-Integrator collaboration with Roman Minin was implemented in collaboration with Anastasia Bratkova, a producer of art projects and the founder of the OVERALL brand, which creates clothes with prints-reproductions of paintings by Ukrainian artists.