Wear Ukrainian art

The Overall brand is recognizable thanks to a single product - overalls with bright art prints. But the main goal is not just to dress everyone in elegant clothes, but to make Ukrainian art and culture fashionable with the help of a bright and expressive symbol. Each product reproduces the work of an outstanding contemporary Ukrainian artist. The brand had the great honor of working with Alexander Roitburd and immortalizing his masterpieces in modernist silhouettes. Things with paintings by Volodymyr WAOne Manzhos, Vasyl Tsagolov and Roman Minin also became fruitful cooperation.

In the summer, OVERALL, with the support of the Ukrainian Cultural Fund, held a competition for Ukrainian artists around the world and, together with a competent jury of experts, determined 12 winners.

Among the judges were the head of the organizing committee of Ukrainian Fashion Week Iryna Danylevska, art dealer Ihor Abramovych, producer of the Show "Your Day" on 1+1 Yehor Gordeev, director of the Department of Culture of the Kyiv City State Administration Yana Barinova, editor-in-chief of the publication "Ukrainian Pravda" Sevgil Musaeva, curator and founder of Tuasho agency Anna Avetova and editor-in-chief of VIVA magazine! Ivanna Slaboshpytska.

From 282 applications, the brightest artists working in various styles were chosen - abstract impressionism, graffiti, collage, expressive graphics and others. With each winner, the brand signed a contract according to which their work will be used as prints for the new collection. All authors will also, according to the contract, receive royalties from the sale of items that have become "canvases" for their works. For customers of the brand and fans of the artists themselves, this is an opportunity to wear modern and at the same time authentic clothes, to wear Ukrainian art. To create an intellectually oriented community that will support Ukrainian culture all over the world.

The prints of the collection will be the works of Oleksandr Barbolin, Evgeny Lisnyak, Lesya Panchyshyn, Nina Murashkina, Françoise Oz and Bohdan Perevertun, Kinder Album, Dima Fatum, Hrytsia Erde, Ave, Anna Kostrytska, Alina Lugovska and Inna Kharchuk.

The brand, created by Anastasia Bratkova, is designed to inspire experimentation and at the same time embodies the idea of ​​sustainable consumption — clothing, art and culture. The founder adheres to the concept of supporting the tradition of copyright, which is acutely relevant in our time.

"EACH CUSTOMER OF THE BRAND MAKES A CONTRIBUTION TO THE APPROPRIATE DEVELOPMENT OF UKRAINIAN CULTURE BY PURCHASING AN THING ACORNED WITH A LICENSED PRINT OF ANY OF THE MODERN UKRAINIAN ARTISTS"

ANASTASIA BRATKOVA

The new collection includes shirts and flowy pants made of tencel in the spirit of oriental romanticism, jackets and overalls that are relevant in the new season, such as tactical and outdoor chic. The collection will be presented on the catwalk by the stars of the "Your Day" show on the "1+1" channel - the models will be transformed into artistic sculptures on pedestals, equating the work of the artist with the artistic metaphysics of the human figure itself, which is united by fashion.

The Parisian hip-hop group doP presented their track "Close Up" especially for the show. At their performances, the team appears in Overall costumes from the collaboration of the brand and Volodymyr WaOne Manzhos.

Wear Ukrainian art and conquer the world!